Bank of the West Credit Card Product Manager in San Ramon, California
Credit Card Product Manager
What sets Bank of the West apart from other banks is our team members–they embody the optimistic spirit of the West. There is a spirit here that drives us to do more. Our team of more than 10,000 employees is vital to the success of our Bank. They reflect our modern western values—straightforward, entrepreneurial and optimistic. We seek to create a corporate culture that fosters and rewards excellence, encourages creative thinking and respects diversity – an environment where team members are engaged, supportive of one another and enthusiastic about serving our customers. Bank of the West offers the stability of a company that has a 135 year history and is part of BNP Paribas, a European leader in global banking and financial services and one of the 6 strongest banks in the world. We offer opportunities across our diverse business lines – Retail Banking, Commercial Banking, National Finance, and Wealth Management.
Job Description Summary
Responsible for the management of assigned product(s) including market research; financial analysis; product planning, development and implementation; and coordination of sales and marketing strategies, objectives and programs.
Essential Job Functions
Conducts training classes on new or updated procedures, as necessary.
Makes recommendations in the development of marketing and advertising programs for the assigned product or products.
Reviews complaints and suggestions relative to assigned product or products. May develop a plan for resolution.
Maintains contacts with bank officers responsible for marketing and sales of assigned product(s) to monitor trends, determine customer acceptance, understand sales officers' needs, etc.
Ensures all new and existing products and communication related to those products are in compliance with bank policy and regulatory requirements.
Develops and recommends pricing strategies that will result in meeting product objectives.
Evaluates current economic conditions and advises management of possible impact on assigned products and services.
Gathers market intelligence so that market opportunities may be capitalized on as they occur and the effects of competitive activity are minimized.
Other Job Duties
Develops and recommends marketing objectives, including sales volume and profit forecasts.
Recommends criteria for testing newly developed products, reviews test results and recommends necessary alteration of testing of product.
Evaluates ideas for new products, investigates market opportunities and effect on market of present products, and recommends exploitation of economically attractive products.
Manages products to determine and monitor product life-cycle and recommending pricing and marketing strategies accordingly.
Recommends new or revised products by researching, or directing research, of identified target markets to determine customer/prospect needs, acceptance, and probability of purchase.
- Bachelor's Degree
- P4 - 7 yrs
Thorough knowledge of product line assigned including operational and marketing aspects. Understanding of product planning and market research.
Analytical and research
Bank product and service knowledge
Develop office procedures
Equal Employment Opportunity Policy
Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.
Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.
Job: Product Development
Location: United States-California-San Ramon
Requisition ID: 038782