Bank of the West Sr Digital Performance Marketing Manager in San Francisco, California
Sr Digital Performance Marketing Manager
At Bank of the West, our people are having a positive impact on the world. We’re investing where we feel we can make the most impact, like advancing diversity and women entrepreneurship programs, financing for more small businesses, and promoting programs for sustainable energy. From our locations across the U.S., Bank of the West is taking action to help protect the planet, improve people’s lives, and strengthen communities. We are part of BNP Paribas, a global leader supporting the UN Sustainable Development Goals (SDGs). Yes, we’re a bank, but as the bank for a changing world, we are continually seeking to improve the ways we help our customers, while contributing to more sustainable and equitable growth.
Job Description Summary
We are looking
for a Performance Marketing Manager who will drive customer growth through paid
digital media channels. They will be an expert in digital media
strategy, execution, optimization and measurement and will be tasked with
leveraging this expertise in the development of digital marketing campaigns to
support business growth objectives. As a member of the digital acquisition team
you’ll be responsible for helping build and manage campaigns across a variety
of digital channels, working with cross functional teams in the development of
holistic marketing plans to drive long-term growth. The candidate must be a
subject matter expert on digital media channels including (but not limited to)
paid search, paid social, programmatic display and mobile. Outside of the
day-to-day efforts on activation, optimization and measurement, they will work
on exciting and new frontiers, contributing to the long-term vision and growth
of the bank as a whole. As such, they have an opportunity to work with
brilliant minds throughout the organization, with exposure to both product and
marketing senior leadership, influencing creative design, product architecture
and go-to market strategy.
Drivepaid digital media campaigns and lead agency partners in planning,execution, and optimization to meet key performance metrics with the focuson meeting revenue, ROAS, CPA, and LTV goals
Trackand report digital media key performance indicators and identify,recommend and execute improvements for optimizing strategy, budgetallocations and end-to-end customer experience (e.g. funnels, inboundmarketing, lead nurturing, conversion/touch points).
Performsanalysis and provide recommendations to improve and optimize mediacampaigns (impressions, Click through rate /CTRs, registration,conversions, etc.). Contribute to the measurement framework of digitalmedia efforts through in-depth analysis of campaign results (e.g.multi-touch)
Createtesting roadmaps and learning agendas that facilitate the continuousevaluation of the media mix for areas of opportunity.
Developannual digital media campaigns and manage associated budgets for assigneddigital marketing area.
Act asSubject Matter Expert (SME) for performance digital media acrossother functions within the bank such as Branding, Digital Channels, andProduct Management, to evaluate, design and deploy new programs. Integratewith offline counterparts in marketing and other functional areas such asthe branch or contact center.
Monitoranalytics dashboards and key reporting tools, to ensure successfulprograms. Help support weekly and monthly reporting of channel metrics,goals, and other KPI’s, and communicate weekly updates, progress reports,timelines, and results.
APassion for Marketing. You stay up to date on the industry, platforms andchanges as they roll out
A BA/BSdegree or equivalent practical experience
Atleast 5 years of related digital or Social Media Advertising experience
Astrong grasp of Web Analytics, A/B Testing, and metrics driven(performance) marketing
Stronganalytical ability and are an advanced Excel nerd
Outstandingability to think creatively, identify and resolve problems.
Attentionto detail and the ability to effectively multi-task in a deadline drivenatmosphere.
Highlevels of integrity, autonomy, and self-motivation.
Anenergetic and willing attitude
Theability to synthesize complex ideas into actionable recommendations forsenior executives
Ahungry, infectious personality: we’re looking for someone determined andable to win
DeepUnderstanding of Adwords & Facebook
Experiencewith Web Tracking and Attribution
Experienceworking at an agency or managing an agency partner
Requires deep knowledge of job area typically obtained through advanced education combined with experience.
Typically viewed as a specialist within discipline.
May have broad knowledge of project management.
- High School Diploma or GED Required
- P4 - 7 yrs
Demonstrated competence and knowledge of overall digital marketing (e.g. website, social media, mobile applications, E-sales tools) with ability to turn digital activity into meaningful marketing and business results. Must have experience planning, developing and executing complex marketing programs.
Able to work independently with minimal direction while successfully meeting project objectives and managing multiple tasks within strict deadlines.
Able to work in fast paced environment while staying flexible to frequently shifting tasks and objectives.
Proven ability to drive analytical insight, pulling key conclusions from data and proposing meaningful hypotheses.
Demonstrated experience in project management both independently and as a member of cross-functional team.
Demonstrated impeccable written, speaking and reading abilities in addition to excellent interpersonal and negotiating skills as shown through maintenance of good working relationships both inside and outside the organization.
Equal Employment Opportunity Policy
Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.
Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.
Job: Communications / Marketing
Location: United States-California-San Francisco
Requisition ID: 052592