Bank of the West Senior Digital Marketing Manager - B2C in San Francisco, California

Senior Digital Marketing Manager - B2C


What sets Bank of the West apart from other banks is our team members–they embody the optimistic spirit of the West. There is a spirit here that drives us to do more. Our team of more than 10,000 employees is vital to the success of our Bank. They reflect our modern western values—straightforward, entrepreneurial and optimistic. We seek to create a corporate culture that fosters and rewards excellence, encourages creative thinking and respects diversity – an environment where team members are engaged, supportive of one another and enthusiastic about serving our customers. Bank of the West offers the stability of a company that has a 135 year history and is part of BNP Paribas, a European leader in global banking and financial services and one of the 6 strongest banks in the world. We offer opportunities across our diverse business lines – Retail Banking, Commercial Banking, National Finance, and Wealth Management.

Job Description Summary

The Senior Digital Marketing Partner will be an expert in digital marketing strategies and tactics. This person is responsible for the development of digital strategies and lead generation campaigns to support marketing programs and customer engagement strategies, utilizing any or all of the following: Pay Per Click (PPC) campaigns, all forms of display, paid social media, native ads, mobile applications and owned media to drive measurable, inbound marketing results. Tracks and reports digital marketing key performance indicators and identifies, recommends and executes improvements for optimizing strategy, budget allocations and end-to-end customer experience (e.g. funnels, inbound marketing, lead nurturing, conversion/touch points). The Senior Digital Marketing Partner has a deep knowledge of their area which they will leverage to work with other functions such as Digital Channels, Branding, Product Management, to evaluate, design and deploy new programs.

Essential Job Functions

  • Develops annual campaigns and manage associated budgets for assigned digital marketing area.

  • Directs development, execution and optimization of campaigns, targeting strategies and creative design to promote products or services.

  • Utilizes a mix of digital channels and integrate with offline counterparts in marketing and other functional areas such as the branch or contact center.

  • Oversees digital media placement, potentially internal and external.

  • Performs analysis and provide recommendations to improve and optimize marketing campaigns (impressions, Click through rate /CTRs, registration, conversions, etc.).

  • Optimizes key production indicators (KPIs) for digital marketing.

  • Serves as Subject Matter Expert (SME) for marketing and sales teams by demonstrating and coaching best practices of digital marketing.

  • Provides recommendations to senior leadership on how to expand digital marketing capability including talent, skills, tools and platforms to maximize the digital channel reach and effectiveness.

Other Job Duties

  • Performs other duties as assigned.

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Required Experience

  • Requires deep knowledge of job area typically obtained through advanced education combined with experience.

  • Typically viewed as a specialist within discipline.

  • May have broad knowledge of project management.


  • High School Diploma or GED Required

Work Experience

  • P4 - 7 yrs


  • Demonstrated competence and knowledge of overall digital marketing (e.g. website, social media, mobile applications, E-sales tools) with ability to turn digital activity into meaningful marketing and business results. Must have experience planning, developing and executing complex marketing programs.

  • Able to work independently with minimal direction while successfully meeting project objectives and managing multiple tasks within strict deadlines.

  • Able to work in fast paced environment while staying flexible to frequently shifting tasks and objectives.

  • Proven ability to drive analytical insight, pulling key conclusions from data and proposing meaningful hypotheses.

  • Demonstrated experience in project management both independently and as a member of cross-functional team.

  • Demonstrated impeccable written, speaking and reading abilities in addition to excellent interpersonal and negotiating skills as shown through maintenance of good working relationships both inside and outside the organization.

Equal Employment Opportunity Policy

Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.

Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.

Job: Communications / Marketing

Location: United States-California-San Francisco

Requisition ID: 037356