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Bank of the West Principal National Program Manager-CLAAS in Omaha, Nebraska

Principal National Program Manager-CLAAS


At Bank of the West, our people are having a positive impact on the world. We’re investing where we feel we can make the most impact, like advancing diversity and women entrepreneurship programs, financing for more small businesses, and promoting programs for sustainable energy. From our locations across the U.S., Bank of the West is taking action to help protect the planet, improve people’s lives, and strengthen communities. We are part of BNP Paribas, a global leader supporting the UN Sustainable Development Goals (SDGs). Yes, we’re a bank, but as the bank for a changing world, we are continually seeking to improve the ways we help our customers, while contributing to more sustainable and equitable growth.

Job Description Summary

Principal of CLAAS Financial Services, LLC., serves in managing the success and development of a Joint-venture Finance Company between CLAAS of America and Bank of the West. The position will be responsible for the integration of Retail Finance activities into the sales & marketing process of CLAAS Sales Company. This position will manage the activity of the CFS LLC entity, its integration and development as well as to ensure the implementation of the global strategy directed by the Board of Directors with the objective of supporting CLAAS of America (COA) and CLAAS Financial Services LLC (CFS) growth and profitability.

Essential Job Functions

  • Staff Management: Direct management of CFS dedicated staff through the current structure:

  • Sales (field & Inside Sales), marketing and training activity/structure, to support the achievement of the goal and budgets assigned by the CFS LLC Board.

  • Develop new/enhanced product and services (Leasing, rental, out of season) including any services added to these products such as insurances and full-maintenance

  • This includes also the regular activity management, as but not limited to: recruitment, regular reviews and guidance, HR administration (validation of expenses and holidays…), propose annual target set up and appraisal and annual salary review conjointly with the Managing Director (MD).

  • Manage directly: Dedicated relationship with:

  • COA (management-sales-marketing-finance) regarding marketing plan, campaigns and performance, new/end enhanced product and services, through monthly operational meeting

  • Bank of the West (BOW) (management, middle & back-office heads)

  • CLAAS top Dealers and top end Customers.

  • Budget Process which includes to:

  • Lead the annual budget review (New Business Activity Portfolio P&L and key figures, dedicated headcount Bonus Incentives Treasury booking methods Subsidy..),

  • Drive the Forecast process with COA and BOW

  • Ensure achievement and follow up of the approved budget by CFS LLC board of Directors (including proposals for actions when budget deviations occur) as well as the evolution of the strategy.

  • CFS Sales activity and CFS Regional Sales team which includes to:

  • Disseminating to CFS Regional Sales Manager (RSM) the knowledge of the scope of CFS business and services as well as the proper relationship with Dealer and Dealer staff, end Customers and COA field counterpart

  • Regular CFS Regional Finance Manager (RFM) team meeting and individual reviews

  • Deliver CFS LLC services of COA Dealers, end Customers on sales activities including the escalation of risk decisions under conditions and refusals which could result to a commercial issue for Dealers or COA.

  • Enhance, follow up and communicate local competitive analysis and benchmark (Bank & Finance companies, captives on their conditions & services)

  • The compliance and enforcement of the Cooperation Agreement and Services Mandate

  • The follow up of credit policies and marketing guidelines

  • Propose organize and drive Sales & Marketing activities. Which includes to:

  • Develop Sales strategies, Marketing plans and Retail Finance campaigns in cooperation with COA (incl. internal terms & conditions of financial product – gross lending rate within the budget- advertising & communication for field deployment),

  • Develop new/enhanced product and services

  • Initiate training strategy and programs,

  • Initiate processes revision within IT tools/Digitalization development,

  • Develop additional revenue options and implement plan if needed.

  • Inform about:

  • The Business activity on a monthly basis

  • Deviations that occur vs the budget and the suggested counteractions on a monthly basis or ad hoc & amendment of forecasts,

  • new or any changes to treasury management such as forward buying,

  • the choice of recruitment of candidates for the approved heads of CFS dedicated staff,

  • Specific support and guidance needed in order to execute the mission of the CFS Country Manager.

  • Organize:

  • and propose the regular Board Meeting & ensure the action plan follow up and minutes issuance,

  • and monitor the implementation of the decisions, action plans, analysis decided by CFS LLC board,

  • and propose further meetings and workshops necessary to enhance the activity development.

Other Job Duties

Performs other duties as assigned.



  • Bachelor's Degree required

Required Experience

  • Requires a minimum of 3-5 years' experience in captive/joint venture environment, running and growing Retail Finance operations in a vendor environment (including Sales and marketing activities as well as processes for front and back office management) within the Agri. Business as 1st choice and/or with Construction equipment.

  • Ability operating successfully in a matrixed environment within international Retail Finance

  • Project management skills, which include strong project economic analysis

  • Excellent presentation skills

  • Excellent verbal and written communication skills

  • Excellent negotiation skills and ability to influence

  • Digitalization oriented

  • Ability to handle high stress situations

  • Strong organizational skills and detail oriented

  • Proficient in Microsoft Office (Work, Excel, PowerPoint, Outlook)

  • Willingness to travel domestically and internationally as required

Equal Employment Opportunity Policy

Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.

Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.


Job: Sales and Sales Related

Location: United States-Nebraska-Omaha

Requisition ID: 053992