Bank of the West Sr Marketing Campaign Analyst in Los Angeles, California

Sr Marketing Campaign Analyst


What sets Bank of the West apart from other banks is our team members–they embody the optimistic spirit of the West. There is a spirit here that drives us to do more. Our team of more than 10,000 employees is vital to the success of our Bank. They reflect our modern western values—straightforward, entrepreneurial and optimistic. We seek to create a corporate culture that fosters and rewards excellence, encourages creative thinking and respects diversity – an environment where team members are engaged, supportive of one another and enthusiastic about serving our customers. Bank of the West offers the stability of a company that has a 135 year history and is part of BNP Paribas, a European leader in global banking and financial services and one of the 6 strongest banks in the world. We offer opportunities across our diverse business lines – Retail Banking, Commercial Banking, National Finance, and Wealth Management.

We are currently seeking qualified, motivated talent to be responsible for developing, executing, tracking and analyzing targeted marketing campaigns. Utilize the Bank's campaign management application and write custom SQL to develop and report on complex, multi-step campaigns. Analyze campaign performance, report on key business metrics and develop insights through customer analysis.

In this role you will:

  • Design and implement multi-channel marketing campaigns for execution through Teradata's campaign management platform (TRM)

  • Generate customer lists and deliver the leads to customer contact channels

  • Track campaigns and develop campaign performance and ROI analysis

  • Consult with analytics team to develop analytic tools and recommended selection criteria.

  • Write custom SQL that takes marketing campaign definitions, rules and selection criteria and enables execution through TRM application

  • Develop and maintain validation rules and documentation on work product

  • Audit, uncover and resolve data integrity issues

  • Explore data warehouse data to develop strategic insights into customer base

Other Job Duties

  • Performs other duties as assigned.

  • LI-KJ1


  • Requires deep knowledge of job area typically obtained through advanced education combined with experience.

  • Typically viewed as a specialist within discipline.

  • May have broad knowledge of project management.

  • Requires 7 years minimum prior relevant experience.

  • Bachelor's Degree Marketing or Business


  • Deep understanding of relational database models

  • Ability to make written and verbal recommendations, in a way that demonstrates clarity and confidence

  • Ability to communicate technical requirements to non-technical business partners

  • Demonstrated strong quantitative skills - developing complex formulas and statements

  • Understanding of P&L and Financial KPIs (Key performance indicators)

  • Data manipulation skills working with flat files (csv, txt, delimited and fixed width)

  • Proficiency writing SQL queries and statements

  • Must have the ability to document codes.

  • Strong knowledge of lead development; preferably in Siebel, TRM or Aprimo.

Equal Employment Opportunity Policy

Bank of the West is an Equal Opportunity employer and proud to provide equal employment opportunity to all job seekers without regard to any status protected by applicable law. Bank of the West is also an Affirmative Action employer - Minority / Female / Disabled / Veteran.

Bank of the West will consider for employment qualified applicants with criminal histories pursuant to the San Francisco Fair Chance Ordinance subject to the requirements of all state and federal laws and regulations.

Job: Communications / Marketing

Location: United States-California-Los Angeles

Requisition ID: 036651